A lifetime interest in watches, treated seriously.

Ron King has been drawn to watches since he was a boy and has traded in the industry for more than 20 years.

Rallo is built around the things collectors care about: the right configuration, honest condition, complete information, and a conversation that does not waste your time.

Whether you are buying a daily wearer, pursuing a specific reference, or selling something meaningful, the goal is simple: help you make the right decision for the watch in front of you.